55 million people watch YouTube in the UKDataReportal 2025

YouTubethat drives sales

Long-form, Shorts, scripts, thumbnails, YT Ads campaigns — we handle everything so you can focus on your business. Packages from 2,400 zł net/month. Open-ended contract, 1-month notice period.

See packages Free consultation

00M

users on YouTube in the UK

00%

of internet users

0×

Everything your YouTube

Six key areas of production and channel management — from strategy to ad campaigns. Choose the full package or just what will push your channel forward.

Channel strategy

Audit, analysis of 5 competitors and a 90-day publishing plan — a channel with a plan, not by chance.

Audit + competitor analysis
Content pillars + 90-day calendar
KPIs: watch time, CTR, subs

Long-form production

6-15 min videos — from script and hook script to branded editing with music and lower thirds.

Script + hook (first 8 sec.)
4K editing + color grade
5s intro + outro + brand kit

YouTube Shorts

Vertical formats with captions, hook and trending audio — recycled from long-form or dedicated.

9:16 with hard cuts + captions
Trending audio + 0-3s hook
Recycle 1 long-form → 3-5 Shorts

Thumbnails & branding

Custom thumbnails with CTR A/B testing — face, emotion, 3-4 words, contrast. Channel art from scratch.

Custom thumbnail per video (A/B)
Banner + avatar + playlists
Channel graphic style guide

Scripts & narration

Hook script + storyboard + retention curve planning. Videos people don't skip after 30 sec.

Hook framework (PAS/AIDA)
Storyboard + retention plan
Voice-over + narrator (option)

YouTube Ads + Analytics

TrueView, Bumper, Discovery — full campaign management with CPV optimization and monthly reports.

TrueView/Bumper/Discovery setup
Audience + custom intent
PDF report + Looker dashboard

average watch

+000%

average watch time growth

after 6 months of channel management

higher ROAS

0×

higher ROAS than paid ads

organic YouTube — costs fall, results rise

AD AWARDS

00%

AD AWARDS client retention

they stay because they see results, not because they have to

growth in

+000%

growth in clicks from YT to store

after 6-12 months with YouTube Ads

What sets us apart

AD AWARDS YouTube
vs a typical video agency

Seven things you won't find at a standard video agency. Most freelancers just point a camera — we build a channel that sells.

Aspect

Typical agency

AD AWARDS

What's measured

Views, likes, subscriptions

Watch time + retention + conversion to sales

Content

Generic content with no strategy

Brand storytelling with a hook script (PAS/AIDA)

Strategy

None or ad hoc

90-day plan + content pillars + persona research

Production

Freelancer with a camera

Director + DOP + assistant + cinema-grade gear

YouTube Ads

Separate package or no service

Included from the Pro package (TrueView + Bumper + Discovery)

Contract

12-24 month lock-in

Open-ended, 1-month notice

Delivery

No deadline guarantees

100% of monthly activities in the package

Monthly YouTube packages

Full channel management YouTube

Four levels of monthly service — from the first rhythm (1 video + 3 Shorts) to a full-time agency with YouTube Ads and a film crew included in the quarterly package. Strategy, production, SEO and reports included.

Starter

First regular rhythm — 1 long-form + Shorts + brand kit

Small business, freelancer, expert — channel launch with a plan and consistency.

2 400 złzł net / monthOnboarding: 7 days

Strategy & plan

Channel onboarding (90 min call)goals, target audience, content niche
Audit of current channel + analysis of 3 competitors
Content pillars (3 thematic pillars)
4-week publishing plantopics + schedule + reactive content

Production

1 × long-form / monthup to 8 min, editing from client's footage (smartphone OK)
3 × Shorts / month9:16 format, hard cuts, kinetic captions
Script + hook scriptoutline + hook for the first 8 sec.

Post-production

Branded editingcuts, transitions, color correction
1 × custom thumbnail (A/B test)winner selected after 48h CTR
Basic channel kit5s intro + outro + lower thirds
Automatic EN captions with proofing
Licensed music from library

SEO & reports

Full YT SEO optimizationtitle, description, tags, chapters, hashtags, end-screens
Monthly mini-reportkey metrics from YT Studio (CTR, retention, subs)

Choose STARTER

Video production on demand

Four film packages — from 4 reels in a half-day shoot to full-time cinematic production with 3 shoot days, an FPV drone and AI voice-over in 12 languages. One-time payment, not monthly.

Starter

Start with vertical formats — reels + brand spot

Local business, store, service provider — first set of reels/Shorts + 15s spot.

3 000 złzł net / one-timeDelivery: 7-10 days

Shoot plan

Half-day shoot at the client'sup to 4h, 1 operator + gimbal
Gear: 4K camera + gimbal + lavalier mic
Basic light kit1 LED panel + softbox + reflectors
1 location (office / store / showroom)

What you get

4 × reel / Reels / Short9:16 format, each 15-20 sec.
1 × '15 seconds about the company' videohorizontal 16:9 version for YouTube/website
Export pack9:16 (TikTok/IG/Shorts) + 16:9 (YT) + 1:1 (feed)

Post-production

Dynamic editing with hard cuts
Stylized captions (kinetic typography)
Color correction
Licensed commercial music
1 round of revisions

Languages & voice-over

Captions: PL + ENautomatic translation with proofing
AI voice-over: 2 voices to choose from (PL/EN)ElevenLabs / Murf — optionally instead of music

Choose STARTER

Mini

Full shoot day + ad spot + corporate video

Company building awareness — social feed + 30s ad spot + brand video.

6 500 złzł net / one-timeDelivery: 12-16 days

Shoot plan

1 full shoot day (up to 8h)operator + assistant
Gear: 4K cinema camera + gimbal + slider
Professional lighting setAputure 300x + softboxes + reflectors
Sound: recorder + 2 × microphonelavalier + shotgun
Drone with A1/A3 license optionallyDJI Mavic 3 — aerial shots
2 locations (office/showroom + outdoors)

What you get

8 × reel / Reels / Short9:16, 15-30 sec., different topics/scripts
1 × 30-45 sec. ad spot16:9 + 1:1 + 9:16 + Bumper 6s — ready for campaigns
1 × 60-90 sec. corporate videoBrand Story, for website/YT
Photo pack30-40 retouched shots (RAW + JPG)

Post-production

Storyboard + reel scripts with hooks
Branded editing with the client's brand kit
Cinematic color gradeDaVinci Resolve + custom LUTs
Motion graphics + animated lower thirds
Sound design + premium licensed music
YT thumbnail pack (A/B)
2 rounds of revisions

Languages & voice-over

Captions: PL + EN + DE + UAmanually proofed
AI voice-over: 5 voices, 4 languagesPL/EN/DE/UA — premium ElevenLabs Pro

Choose MINI

What you won't find at the competition

Two concrete guarantees that other video agencies don't offer together. Without them, YouTube is a game of roulette with a 12-month ticket.

Guarantee 1

100% delivery of activities

Every month we deliver 100% of the activities included in your package — content, optimization, off-site, reporting. No delays, no excuses. If we fail to deliver something, we do the next month free of charge.

Guarantee 2

Open-ended contract

1-month notice period. You can leave at the end of any month — no penalties, no catches, no fine print. We don't hold clients by force. Standard SEO contracts are 12-24 month lock-in.

94% retention

Our clients stay because they see results — not because they have to.
The industry average is ~60% with a 12-month lock-in.

What clients say

Brands we've run for years

94% retention is no accident — it's the result of 100% delivery of every package, channels that genuinely sell, and the fact that we never hold a client by force.

„We've had the pleasure of working with AD AWARDS for several years. The comfort of using such a broad range of services concentrated in a single agency cements our cooperation for years to come.”

Igor Gorzycki

Director of Quality & Marketing · Nissan Yama

„A professional approach, punctuality and creativity in delivering campaigns make us happy to continue the cooperation.”

Joanna Komorowska

Marketing · Toyota Legnica

„AD AWARDS's work is characterized by professionalism and expert advice at every stage of delivery.”

Karolina Wałowska

Marketing Manager · Polmotor Szczecin

Case Studies

Videos that work

Real case studies from clients in e-commerce, B2B, automotive and hospitality. Click a thumbnail to see the video in full.

E-commerce / Premium furniture

FEMIX BIS

6 months of cooperation

+000%

watch time after 6 months

Long-form 'How to choose a sofa' (retention 68%)
8 Shorts recycled from each long-form
A/B thumbnails — CTR up from 4.2% to 9.8%

Furniture manufacturer / B2B

Meble Cezara

8 months of cooperation

0 → 0.0k

subscribers

Behind-the-scenes from the factory
Educational scripts 'How a sofa is made'
YouTube SEO long-tail 'corner sofa manufacturer'

E-commerce / Streetwear

Odziejsie.pl

Cooperation ongoing

+0.0M

Shorts views (Q1)

Shorts with hip-hop streetwear drops
Trending audio + lookbook style
YouTube Ads + remarketing on the store's pixel

Natural supplements / Wellness

Herbanovum

5 months of cooperation

+000%

clicks from YT to store

Educational long-form on adaptogens
End-screens linking to the store
Bumper ads 6s targeted at the wellness niche

Hospitality / Premium

Arche Hotel Krakowska

4 months of cooperation

+000%

bookings from YT sources

Cinematic hotel tour (drone + glidecam)
Shorts from the restaurant and spa
YouTube TrueView geo-targeted (Kraków + 300km)

Automotive / Dealer

Toyota Legnica

Cooperation ongoing

+0.0k

subscribers / 3 months

Test drive long-form (every new model)
Shorts 'feature spotlight' (60s per feature)
Discovery ads on phrases 'Toyota RAV4 2026'

Agency cinematic reel

AD AWARDS Showcase

Visiting card

000%

in-house production

Neon aesthetic reference reel
4K + cinematic color grade
Custom intro/outro + sound design

* Some metrics are averaged or anonymized at the clients' request. We share detailed case studies after signing an NDA.

How we work

Four steps to a strong YouTube channel

A transparent cooperation process — from strategy to scaling. You know what's happening at every stage.

STEP 01

Strategy & content pillars

Channel audit, analysis of 5 competitors, content pillars, 90-day publishing calendar — a channel with a plan, not by chance.

STEP 02

Channel kit & rebranding

Banner, avatar, 5s intro, outro, lower thirds, thumbnail template — a consistent look for the whole year.

STEP 03

Production & publishing

Scripts, hook scripts, shoot day, 4K editing, A/B thumbnails — you publish after your approval.

STEP 04

SEO, reports & scaling

Optimization of titles/descriptions/tags, monthly PDF report, A/B testing, scaling YouTube Ads.

FAQ

Frequently asked questions

No. In the Mini package and above we record from your footage (a smartphone is enough) or come with our own film crew (Basic/Pro). The best YouTube channels of 2026 are UGC-style — authentic content sells better than a Hollywood production.