TikTok for Business | AD AWARDS — account management, videos, campaigns

TIKTOK FORMATS

TikTok content and ad formats

Eight formats covering the entire path — from organic reach on the FYP to sales in TikTok Shopping and LIVE. We pick the best mix for your brand and create it for you.

For You Following

Hook + payoff

15s tutorial

Trend / audio

Behind the scenes

In-Feed Videos

Vertical 9:16 videos that appear in the "For You" feed between organic content. The foundation of any account — building reach and engagement thanks to the FYP algorithm.

For YouPlacement

HighReach

FlexibleBudget

See on TikTok →

See on TikTok ↗

TOPVIEW

3s ›

The first thing every user sees

@yourbrand · full screen

TopView

A premium full-screen format shown the moment the app opens. Maximum reach and brand visibility — ideal for major launches and brand campaigns.

On app openPlacement

MaximumReach

PremiumBudget

See on TikTok →

See on TikTok ↗

SPARK ADS

Choose your package

Subscription TikTok account management — from regular short-form videos and trend selection to full management with TikTok Ads campaigns and a dedicated account manager.

TikTok account management

TikTok MINI

TikTok — Mini

A TikTok starting point for companies that want to post short-form videos regularly and build organic reach.

from 990 zł net / mo.

Posts:8 videos / mo.

8 short-form videos per month (editing + captions)
Up to 3 themed series (playlists)
Posting schedule (planner)
Trend and audio selection + hashtag strategy
Editing and post-production in a consistent brand style
Monthly report (views, engagement, saves)

Choose this plan

TikTok BASIC

TikTok — Basic

Our most popular package — more videos, themed series and TopView, plus a start with TikTok Ads campaigns.

od 1.890 zł net / mo.

Posts:24 videos / mo.

Everything in the Mini package
24 videos / mo. + themed series and Spark Ads
TikTok Ads — campaigns (basic setup)
Up to 6 series (playlists) + profile cleanup
Product videos with TikTok Shopping (store feed)
Extended report + monthly recommendations

Choose this plan

TikTok PRO

TikTok — Pro

Full account management with a dedicated manager, advanced campaigns and a content strategy.

od 3.490 zł net / mo.

Posts:40+ videos / mo.

Everything in the Basic package
40+ videos / mo. + LIVE and premium series
TikTok Ads — full strategy and scaling
Dedicated account manager (24h response)
Unlimited series + product catalog
Monthly strategy consultations (1h video)

Choose this plan

TikTok for e-commerce — catalog and sales

TikTok STARTER

e-commerce — Starter

The first step for stores — we connect your catalog and launch product videos from the feed.

od 1.290 zł net / mo.

Product videos:up to 5 / mo.

Business account and domain verification
Catalog / product feed connection
Product videos with live pricing
Basic TikTok SEO for product descriptions
Product series by category
Monthly report (views, saves, traffic)

Choose this plan

TikTok CATALOG

e-commerce — Catalog+

For growing stores — TikTok Ads shopping campaigns and product series.

od 2.490 zł net / mo.

Product videos:up to 20 / mo.

Everything in the Starter package
TikTok Ads campaigns (Shopping + traffic)
Dedicated account manager (24h response)
Product series — product + inspiration
Feed optimization — titles and categorization
Pixel TikTok + conversion tracking
Monthly strategy consultations (1h video)

Choose this plan

TikTok SALES

e-commerce — Sales+

For large stores — scaling TikTok Ads campaigns and a full catalog strategy.

od 4.490 zł net / mo.

Product videos:unlimited

Everything in the Catalog+ package
TikTok Ads — scaling and advanced bidding
Dedicated senior account manager
Content strategy + seasonal calendar (holidays, sales)
Advanced reporting + attribution
Audiences: retargeting + actalike (3 segments)
Onboarding workshop (2h) + quarterly business review

Choose this plan

One-time packages — implementations

TikTok account audit

Account audit — report + plan

A full review of your TikTok account, series (playlists) and videos. SEO issue diagnosis + growth plan.

from 990 zł net / one-time

Turnaround:5 business days

Review of profile, series and video structure
Keyword analysis (TikTok SEO)
TikTok Pixel and conversion verification
PDF report + review session (1h)
90-day content and growth plan

Choose this plan

Pixel + Conversions

Pixel TikTok + conversions

TikTok Pixel implementation + setup of 5 key conversions (purchase, lead, form, phone, email).

od 690 zł net / one-time

Turnaround:3-5 business days

TikTok Pixel installation on your site
5 conversion events (purchase/lead/form/phone/email)
Events API TikTok — server-side
Debug mode test + TikTok Pixel Helper
Implementation documentation in PDF

Choose this plan

TikTok account

TikTok account setup and configuration

Professional setup of a business TikTok account, domain verification and consistent visual identity.

od 890 zł net / one-time

Turnaround:3-7 business days

Business account setup (TikTok Business)
Avatar + profile graphics — consistent identity
Bio + contact details + link + CTA
Domain verification — full video analytics
Catalog / store connection (optional)
Starter structure: 5 themed series (playlists)
5 starter videos + editing templates
TikTok Shopping setup (feed products, optional)
Client team training (1h video call)

Choose this plan

Starter video pack

A set of short-form 9:16 videos in a consistent brand identity — ready to publish, with editing templates included.

od 1.190 zł net / one-time

Turnaround:5-7 business days

10 short-form 9:16 videos in your brand style
3 editable editing templates (CapCut / Premiere)
Series (playlist) covers + consistent palette and typography
2 product video / themed series templates
Descriptions with TikTok SEO and hashtags for each video
Source file handover + instructions

Choose this plan

[02] ABOUT US

An agency that understands visual marketing

AD AWARDS is a Polish digital marketing agency that manages business social media accounts — including TikTok for Business. We create short-form videos, scripts and campaigns that generate organic reach and genuinely drive sales.

TikTok is a short-form video platform with the most powerful reach algorithm — the FYP promotes good content, not follower counts. We manage your account end to end: from trends, hooks and editing to analytics and TikTok Ads campaigns.

TikTok account management and promotion

Account management

Regular short-form videos, themed series and a posting schedule — your account stays alive and grows without your involvement.

Editing and videos

Consistent, dynamic 9:16 videos with captions, hooks and editing in sync with the audio — ready-made brand templates.

TikTok SEO

Descriptions, captions and keywords optimized for TikTok search — videos that keep getting found long after they go live.

Full transparency

We work on your own TikTok account — full 24/7 visibility and reports, zero access lock-in.

[03] WHY TIKTOK

Short-form video, the most powerful reach algorithm

Why does TikTok drive sales?

TikTok is a platform where the FYP algorithm hands out reach — what counts is content quality, not follower count. Even a brand-new account can reach millions of viewers. That is why a well-run account builds viral, organic reach and sales.

The FYP algorithm promotes content

The "For You" page shows videos to new viewers regardless of follower count. A good hook and trend can blow up reach in a single day.

Short form = high engagement

15–60-second videos get watched to the end, commented on and shared. High retention and engagement signal the algorithm to push the video even wider.

Reach + sales from a single channel

TikTok Shopping and pinned products lead straight to the cart, while TikTok SEO builds organic reach. More views and orders without constantly raising your ad budget.

What we run on your TikTok account
Area	Mini	Basic / Pro
Videos / month	8	24–40+
Series (playlists)	up to 3	6 / unlimited
TikTok SEO + report	✓	✓
TikTok Ads (campaigns)	—	✓
The account stays your property — full 24/7 visibility, no commission on sales.

We manage your account end to end — from idea to report

T See the TikTok account management packages →

[05] RESULTS

Case study · interior decor account · 6 months

Real results from our clients

The TikTok account of an interior decor store — full management: regular videos, TikTok SEO, product videos from the catalog and TikTok Ads campaigns. Data from TikTok analytics over 6 months of cooperation.

▲ +312% vs start

1.8M

Views / mo.
(video views)

▲ website traffic

42K

Link clicks / mo.
(site visits from videos)

▲ engagement

28K

Saves and shares / mo.
(saved and forwarded)

▲ new followers

+6,400

Followers in 6 mo.
(organic account growth)

T TikTok Analytics — overview

last 30 days

Analytics › Business account › Overview

Views

1.8M

▲ +312%

Clicks

42K

▲ +186%

Saves

28K

▲ +204%

Followers

+6,400

▲ 6 mo.

Views — 30 days

1.8MViews

42KClicks

28KSaves

+6,400Followers

T TikTok — video → site funnel

last 30 days

User path from video

business account · interiors

CTR: 2.33%

Video views

1 800 000

Video saves

28 000

Link clicks

42 000

Site visits

38 600

1.8MViews

2.33%CTR

28KSaves

38.6KSite visits

* Illustrative data from 6 months of managing the TikTok account of an interior decor store. All metrics come directly from the TikTok Analytics panel (views, engagement, saves, website traffic). Real screenshots available on request during a consultation.

[06] TERMS

Terms of cooperation

Clear and transparent rules — no hidden costs, no long contracts.

[01]

Billing period

Services are billed monthly in advance. The first payment covers the current month plus account setup.

[02]

Minimum commitment

We recommend a minimum of 3 months — TikTok works over the long term, and that is the time needed to get the account and videos up to speed.

[03]

Ad budget

The TikTok Ads budget is paid directly to TikTok by the client. The AD AWARDS service fee is independent of the ad budget.

[04]

Account ownership

The TikTok account belongs to the client. Full control and access to the account, series, videos and analytics.

[05]

Onboarding

The process takes 5-7 business days from granting account access and providing materials (logo, photos, descriptions).

[06]

Termination

The cooperation can be terminated with one month notice — in writing (email) by the end of the billing month.

[07]

Reporting and KPIs

Monthly reports by the 5th business day of the following month. Analysis of reach, clicks, saves and recommendations.

[08]

Quality standards

We follow TikTok business guidelines and TikTok SEO best practices. Content compliant with platform standards.

[09]

Data protection

Data is processed in line with GDPR. We do not share client data with third parties.

for Businessaccount management and promotion

TikTok content and ad formats

Choose your package

TikTok account management

TikTok — Mini

TikTok — Basic

TikTok — Pro

TikTok for e-commerce — catalog and sales

e-commerce — Starter

e-commerce — Catalog+

e-commerce — Sales+

One-time packages — implementations

Account audit — report + plan

Pixel TikTok + conversions

TikTok account setup and configuration

Starter video pack

An agency that understands visual marketing

Account management

Editing and videos

TikTok SEO

Full transparency

Why does TikTok drive sales?

The FYP algorithm promotes content

Short form = high engagement

Reach + sales from a single channel

What our clients get

We work on your account

Monthly reporting

Access to specialists

Organic reach

Real results from our clients

Terms of cooperation

Billing period

Minimum commitment

Ad budget

Account ownership

Onboarding

Termination

Reporting and KPIs

Quality standards

Data protection

Ready for a change?

Start working with us

for Business
account management and promotion