Six campaign types covering the entire sales funnel — from the first brand touchpoint to the final sale. We pick the best mix for your business.
Six packages tailored to different needs — from text and banner campaigns to advanced e-commerce strategies with a 20% CSS discount.
Text campaigns in the Google Search network for businesses just starting out with advertising.
Visual ads in the Google network (GDN) and remarketing campaigns — win back customers who have already visited your store.
A comprehensive solution with remarketing, display and video campaigns.
For online stores with an ad budget of up to PLN 10,000 / month.
For growing stores with an ad budget of 10,000–20,000 zł / month.
For large stores with an ad budget above PLN 20,000 / month.
A full review of your Google Ads, GA4 and Tag Manager account. Error diagnosis + remediation plan.
Google Tag Manager implementation + setup of 5 key conversions (purchase, lead, form, phone, email).
Professional setup and full configuration of your Facebook fanpage and Instagram business account.
Full Meta Pixel implementation (Facebook + Instagram Ads) with conversion events plus Analytics integration.
Ad Awards is a Polish SEO and digital marketing agency based in Legnica, specializing in Google Ads campaigns for the e-commerce industry. Our specialists have years of experience running effective ad campaigns that generate a real return on investment.
We are an official Google CSS Partner, which lets our clients receive an additional 20% discount on Google Merchant campaigns through our own marketplace ShopByAd.com.
Official Comparison Shopping Service partner status — a permanent 20% discount on CPC.
Our own e-commerce platform — an extra sales channel at no cost.
Years of industry experience — Merchant setup, feeds, ROAS.
Campaigns run on your own Google Ads account — full visibility 24/7, no lock-in.
It's not a rebate or a promotion — it's an official Google auction mechanism, available only to certified CSS partners. It was introduced in 2017, when the European Commission required Google to open up the price-comparison market. Since then, every CSS partner pays a 20% lower CPC for the same clicks on Google Merchant.
Ad Awards is an officially Google-approved CSS partner (Comparison Shopping Service). Our marketplace ShopByAd.com takes part in the Google Merchant auction on your behalf.
Google lowers the CPC for CSS partners by 20% to level the playing field with internal Google Merchant. Your product wins the auction for less while appearing in the same slots — identical position, same customer, lower cost.
The discount is applied automatically in the auction — you see it as a lower CPC in Google Ads. With the same budget you get ~25% more clicks, meaning more orders without increasing spend.
| Merchant budget | Savings / mo. | Per year |
|---|---|---|
| 5.000 zł | 1.000 zł | 12.000 zł |
| 10.000 zł | 2.000 zł | 24.000 zł |
| 20.000 zł | 4.000 zł | 48.000 zł |
| 50.000 zł | 10.000 zł | 120.000 zł |
| Calculated on the basis of the permanent CSS discount −20% — no additional fees, no commission on sales. | ||
Every client gets full transparency, dedicated support and real savings thanks to our Google CSS Partner status.
Campaigns run on your own Google Ads account. Full control, full visibility, and the ability to take over at any time.
Detailed reports: spend, ROAS, conversions, optimization recommendations and a strategy for the month ahead.
Direct contact with a dedicated Google Ads specialist — phone, email, video call in real time.
We lower your cost per click on Google Merchant thanks to our CSS partner status. Real savings you can see in the results.
An online clothing store — odziejsie.pl (e-commerce, hip-hop fashion, budget 120,000 zł/mo.). Full Merchant setup + Performance Max + 20% CSS discount via ShopByAd. Data taken directly from Google Ads and GA4 for January 2026.
Google Ads — Performance Max
Google Analytics 4 — e-commerce funnel* Data for January 2026. A specific case study — the online clothing store odziejsie.pl (hip-hop fashion) with a budget of 120,000 zł/mo. All metrics come directly from the Google Ads, Google Merchant Center and Google Analytics 4 panels. Real screenshots available on request during a consultation.
Clear and transparent rules — no hidden costs, no long-term contracts.
Services are billed monthly in advance. The first payment covers the current month and the account setup.
We recommend a minimum of 3 months — time to test and optimize campaigns to maximize ROI.
Paid directly to Google by the client. The fee for Ad Awards services is independent of the ad budget.
Campaigns run on the Google Ads account owned by the client. Full control of and access to the account and campaign history.
The process takes 5-7 business days from granting account access and providing materials (logo, photos, descriptions).
The engagement can be terminated with one month's notice — in writing (email) by the end of the billing month.
Monthly reports by the 5th business day of the following month. Analysis of results, spend and recommendations.
We follow Google Ads guidelines and SEA standards. Campaigns aligned with industry best practices.
Data processed in accordance with GDPR. We do not share client data with third parties.
Get in touch with our specialists — we'll help you choose the best package and get started.
Fill out the form — we'll reply within 24 hours.
Or write to us directly: a.szustak@adawards.pl
