{
  "name": "AD AWARDS",
  "file": "brand.json",
  "version": "2026-10",
  "language": "pl",
  "source": "https://adawards.ai/brandbook/",
  "palette": "a",
  "paletteName": "A · Grafit i cytryna",
  "colors": {
    "ink": "#202631",
    "ink2": "#2A3140",
    "ink3": "#343C4D",
    "paper": "#F4F1E8",
    "paper2": "#E9E5D9",
    "lemon": "#E8EA72",
    "lemonDeep": "#D4D65A"
  },
  "logo": {
    "primary": {
      "signet": "#E8EA72",
      "word": "#F4F1E8",
      "background": "#202631"
    },
    "inverse": {
      "signet": "#202631",
      "word": "#202631",
      "background": "#F4F1E8"
    },
    "ratio": 7.76,
    "clearSpace": "X = 1/2 wysokości sygnetu, z każdej strony",
    "minHeightPx": 19,
    "minWidthPx": 148,
    "signetMinPx": 32,
    "signetMinMm": 8,
    "files": {
      "primary": "https://adawards.ai/brandbook/brand/adawards-logo-a.svg",
      "inverse": "https://adawards.ai/brandbook/brand/adawards-logo-a-inverse.svg",
      "monoLight": "https://adawards.ai/brandbook/brand/adawards-logo-light.svg",
      "monoDark": "https://adawards.ai/brandbook/brand/adawards-logo-dark.svg"
    },
    "mono": {
      "light": "#F5F5EE",
      "dark": "#1A1A19",
      "use": "Jeden kolor dla sygnetu i napisu: monoLight na ciemne tło, monoDark na jasne tło."
    },
    "rules": [
      "Nie odtwarzaj fontem oryginalnego napisu logo.",
      "Nie rozciągaj",
      "Nie obracaj",
      "Nie zmieniaj kolorów",
      "Bez cieni i obrysów",
      "Nie stawiaj na słabym kontraście",
      "Nie zamykaj w ciasnej ramce"
    ]
  },
  "typography": {
    "display": {
      "family": "Montserrat",
      "weights": [600, 700],
      "license": "OFL"
    },
    "wordmark": {
      "basedOn": "Unbounded 500",
      "use": "Tylko pliki SVG z logo.files — napis to krzywe, nie tekst.",
      "rule": "Nie odtwarzaj fontem oryginalnego napisu logo."
    },
    "text": {
      "family": "Inter",
      "weights": [400, 600],
      "license": "OFL"
    },
    "code": "ui-monospace, SFMono-Regular, Menlo, Consolas, monospace"
  },
  "voice": {
    "tone": "konkretny, partnerski i pewny",
    "rules": [
      "Zwracamy się bezpośrednio: „Twoja marka”, „Twoja księga”.",
      "Ceny z twardą spacją i dopiskiem netto: „3 000 zł netto”.",
      "Cudzysłowy polskie: „…”.",
      "Nie obiecujemy terminów, których nie potwierdziła wycena."
    ]
  },
  "contrast": [
    {
      "fg": "#E8EA72",
      "bg": "#202631",
      "ratio": 11.89,
      "note": "cytryna na graficie"
    },
    {
      "fg": "#F4F1E8",
      "bg": "#202631",
      "ratio": 13.44,
      "note": "jasny na graficie"
    },
    {
      "fg": "#26334A",
      "bg": "#ECEEF0",
      "ratio": 10.91,
      "note": "granat na perle"
    },
    {
      "fg": "#DDE85C",
      "bg": "#26334A",
      "ratio": 9.53,
      "note": "cytryna C na granacie"
    },
    {
      "fg": "#000000",
      "bg": "#FFFFFF",
      "ratio": 21,
      "note": "czerń na bieli"
    },
    {
      "fg": "#E8EA72",
      "bg": "#F4F1E8",
      "ratio": 1.13,
      "note": "cytryna na jasnym — nigdy jako tekst"
    }
  ],
  "palettes": {
    "a": {
      "name": "A · Grafit i cytryna",
      "role": "podstawowy",
      "ink": "#202631",
      "paper": "#F4F1E8",
      "lemon": "#E8EA72",
      "logo": "https://adawards.ai/brandbook/brand/adawards-logo-a.svg",
      "logoInverse": "https://adawards.ai/brandbook/brand/adawards-logo-a-inverse.svg"
    },
    "c": {
      "name": "C · Perła i granat",
      "role": "jasny",
      "ink": "#26334A",
      "paper": "#ECEEF0",
      "lemon": "#DDE85C",
      "logo": "https://adawards.ai/brandbook/brand/adawards-logo-c.svg",
      "logoInverse": "https://adawards.ai/brandbook/brand/adawards-logo-c-inverse.svg"
    },
    "mono": {
      "name": "Mono",
      "role": "czarno-biały",
      "ink": "#0B0B0B",
      "paper": "#FFFFFF",
      "lemon": "#0B0B0B",
      "logo": "https://adawards.ai/brandbook/brand/adawards-logo-mono.svg",
      "logoInverse": "https://adawards.ai/brandbook/brand/adawards-logo-mono-inverse.svg"
    },
    "mono-dark": {
      "name": "Rewers",
      "role": "rewers",
      "ink": "#000000",
      "paper": "#FFFFFF",
      "lemon": "#FFFFFF",
      "logo": "https://adawards.ai/brandbook/brand/adawards-logo-rewers.svg",
      "logoInverse": "https://adawards.ai/brandbook/brand/adawards-logo-rewers-inverse.svg"
    }
  },
  "files": {
    "md": "https://adawards.ai/brandbook/brand.md",
    "json": "https://adawards.ai/brandbook/brand.json",
    "llms": "https://adawards.ai/brandbook/llms.txt"
  }
}